Marketing and Communications Coordinator
Sobre nosotros
The Lincoln Academy is a new K4-12 charter school in the city of Beloit, Wisconsin. We will serve 700 scholars when fully enrolled after four years. We will offer K4 through 3rd grade and 6th through 10th grade this year. We will add a grade in elementary and high school each year until we grow into K4-12.
The Lincoln Academy has three pillars - Academic Rigor, Character Expectations and Career Pathways.
Academic Rigor: We will ensure all scholars are prepared with foundational skills and will be on grade level within three years of enrolling. This will be accomplished through specifically designed curriculum, longer instructional day, interventions/enrichment, blended learning opportunities, strong professional development, coaching and a growth mindset expectation.
Character Expectations: A strong emphasis on character development and citizenship will build our school culture. Civic responsibility, service learning and community outreach will play an important role in developing character in our scholars. Restorative Practices and the Jubilee framework for character education will guide TLA in a joyous, collaborative and healthy school environment where all scholars thrive.
Career Pathways: Career exploration will begin in K4 and scholars will develop an Individualized Learning Plan by 8th grade to help guide them in their course selections in high school. Scholars will set career goals and be fully prepared to graduate high school. They will be able to have choices to enroll in a 2 or 4 year college or technical school, enlist in the armed forces or be employed in a living-wage job.
Vision: The Lincoln Academy will be the premier K4-12 school in the state of WI providing college and career pathways for scholars to lead happy, choice-filled lives. We are committed to an equitable environment with rigorous instruction, joyous interactions, and strong community partnerships.
Values:
Children First-Every decision we make is in the best interest of the scholars we serve. We are completely focused on their education and their well-being and we always act accordingly.
Trusting Community-We model and expect transparency, honesty, open communication and respect to collaborate with one another and push each other to always be our best.
Get it Done-We are fiercely determined to do whatever it takes to ensure scholars reach their goals. Innovation and productivity will drive our quest.
Find the Joy-The work is challenging. And in the face of those challenges, we choose joy. We choose positivity. We choose to find the wins. We choose to lift each other up.
Community Focus -We work alongside our families and community partners to build alliances that afford our scholars unique learning opportunities. Shared voices will be honored and help us grow.
Descripción del trabajo
The Marketing Coordinator is the person responsible for creating and advertising marketing content for The Lincoln Academy to include printed promotional materials as well as the school website and social media posts. This position also includes participating in marketing opportunities outside of the school building. It is the expectation that this individual will work with colleagues, parents, and scholars to create a school environment that is focused on scholar achievement, character, and success beyond high school. The Lincoln Academy is a school where scholars and families are supported, while maintaining high expectations for all. The Marketing Coordinator is expected to fully embrace the school’s methodology and uphold the high expectations of The Lincoln Academy. The Marketing Coordinator will support an equitable environment with rigorous instruction, joyous interactions, and strong community partnerships. Though it is impossible to list all roles the Marketing Coordinator will fill, specific job responsibilities include:
Essential Functions:
Design marketing materials to include print ads, brochures, other support materials (enrollment, Alumni Relations, HR, etc.) and digital assets
Order and manage all marketing materials
Prepare the annual Year in Review booklet (print and digital)
Ensure proper branding is utilized across all mediums and by all employees
Maintain and manage the school website ensuring content is up-to-date and engaging
Maintain and monitor all social media platforms to include content creation and engagement
Prepare the quarterly Lions’ Lens Newsletter (digital)
Create internal newsletters (digital)
Collaborate with yearbook team to photograph school events and create videos to capture important events and for use in marketing materials
Implement annual scholar recruitment marketing campaign
Utilize DonorSnap database to optimize marketing campaigns
Assist Alumni Relations Coordinator with marketing materials
Provide materials for job fairs, farmer’s markets, parades, and other area marketing events
Respond to social media questions with clarity and support from TLA administration
Prepare press releases
Stay up-to-date on local/community news to include area school districts
Assist with recruitment of staff
Maintain outdoor reader board
Research marketing strategies and best practices associated with nonprofits and schools
Maintain TLA’s visual presence in the community through developing partnerships with various organizations to promote TLA
Teach a marketing/business class to TLA scholars
Provide customer service within the broad school community
Other duties as requested
Skills/Attributes:
Strong verbal and written communication skills
Excellent project management and organizational skills
Alignment with The Lincoln Academy’s vision and values
Knowledge of website design and maintenance
Strong people skills and leadership ability to develop a team environment
Belief in maintaining the bar for educational equity for learners at every ability level
Ability to thrive in a fast-paced setting with high expectations
Demonstrated professionalism and integrity
Strong critical thinking skills and strategic problem solving skills
An ability and passion to work with stakeholders from diverse backgrounds
A joyous attitude and drive for personal excellence
Ability to adapt to change quickly and efficiently
Interpersonal skills that encompass strong relationship building and communication
Ability to use technology and digital media tools effectively
Creativity and understanding of marketing strategies for various audiences
Demonstrated strong work ethic
Adaptability in working with various age groups ranging from kindergarten to high school
Commitment to professional growth and personal development
Requisitos
Education
Bachelor degree in Marketing/Communications
Experience
Experience with website design and maintenance
Experience with social media content creativity and management
Experience with digital and print design
Experience in a school setting preferred
Licensing
Mandatory Child Abuse Reporting Certification required annually before first day with scholars
Physical Demands/Working Conditions: The majority of this job involves walking, sitting or standing necessary to perform job duties, mostly indoors. The ability to physically perform the duties and work in the school setting is required. Some conditions include:
Must be able to sit and look at a computer monitor, using a keyboard/mouse and typing for up to 2 hours at a time
Must be able to lift up to 25lbs
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Full time position, however, open to discuss reduced hours, if preferred.