The Marketing Coordinator is the person responsible for creating and advertising marketing content for The Lincoln Academy to include printed promotional materials as well as the school website and social media posts.  This position also includes participating in marketing opportunities outside of the school building.  It is the expectation that this individual will work with colleagues, parents, and scholars to create a school environment that is focused on scholar achievement, character, and success beyond high school. The Lincoln Academy is a school where scholars and families are supported, while maintaining high expectations for all.  The Marketing Coordinator is expected to fully embrace the school’s methodology and uphold the high expectations of The Lincoln Academy.  The Marketing Coordinator will support an equitable environment with rigorous instruction, joyous interactions, and strong community partnerships. Though it is impossible to list all roles the Marketing Coordinator will fill, specific job responsibilities include:

Essential Functions:

• Design marketing materials to include print ads, brochures, other support materials (enrollment, Alumni Relations, HR, etc.) and digital assets

• Order and manage all marketing materials

• Prepare the annual Year in Review booklet (print and digital)

• Ensure proper branding is utilized across all mediums and by all employees

• Maintain and manage the school website ensuring content is up-to-date and engaging

• Maintain and monitor all social media platforms to include content creation and engagement

• Prepare the quarterly Lions’ Lens Newsletter (digital)

• Create internal newsletters (digital)

• Collaborate with yearbook team to photograph school events and create videos to capture important events and for use in marketing materials

• Implement annual scholar recruitment marketing campaign

• Utilize DonorSnap database to optimize marketing campaigns

• Assist Alumni Relations Coordinator with marketing materials

• Provide materials for job fairs, farmer’s markets, parades, and other area marketing events

• Respond to social media questions with clarity and support from TLA administration

• Prepare press releases

• Stay up-to-date on local/community news to include area school districts

• Assist with recruitment of staff

• Maintain outdoor reader board

• Research marketing strategies and best practices associated with nonprofits and schools

• Maintain TLA’s visual presence in the community through developing partnerships with various organizations to promote TLA

• Teach a marketing/business class to TLA scholars

• Provide customer service within the broad school community

• Other duties as requested

Skills/Attributes:

• Strong verbal and written communication skills

• Excellent project management and organizational skills

• Alignment with The Lincoln Academy’s vision and values

• Knowledge of website design and maintenance

• Strong people skills and leadership ability to develop a team environment

• Belief in maintaining the bar for educational equity for learners at every ability level

• Ability to thrive in a fast-paced setting with high expectations

• Demonstrated professionalism and integrity

• Strong critical thinking skills and strategic problem solving skills

• An ability and passion to work with stakeholders from diverse backgrounds

• A joyous attitude and drive for personal excellence

• Ability to adapt to change quickly and efficiently

• Interpersonal skills that encompass strong relationship building and communication

• Ability to use technology and digital media tools effectively

• Creativity and understanding of marketing strategies for various audiences

• Demonstrated strong work ethic

• Adaptability in working with various age groups ranging from kindergarten to high school

• Commitment to professional growth and personal development